Essence of Coffee

Later this month the National Automatic Merchandizing Association will introduce its “Essence of Coffee” educational program at the Coffee, Tea and Water Show in New Orleans Nov.12-14. The new program expects to boost coffee business for sales professionals, managers, route sales managers and many others throughout the service coffee industry.

The “Essence of Coffee” series at the CTW Show will describe the origins of coffee roasting, grinding, and all the steps necessary to put coffee in the consumer’s hands. Participants will also learn how to take the past, present and future of the coffee service industry into account when working to grow sales.

USI stands at the cutting edge providing world class machines for the service coffee industry. The Geneva Coffee Machine can dispense up to 36 different combinations of hot /coffee beverages directly to the consumer. Customers can customize the exact beverage they want any time of the day. The CT Vending Machine is a great investment because it controls coffee pod dispensing for up to 16 different flavors. This season NAMA and USI are ready to assist the coffee service industry keep their customers warm, energized and satisfied all winter and beyond.