Strategic Vending Around The World & Why They Work

Generally speaking, innovation is one of the most important parts of doing business – regardless of the type of industry you happen to operate in. This is especially true in terms of vending machine solutions, where most customers seem to have a “one size fits all” approach to their needs. When people already assume that one vending machine is basically equal to the next, it can be difficult to break through and capture attention. There are a few key international vending machine company examples that illustrate the point of how strategic vending works around the world and why it is so important.

One of the most prominent examples of strategic vending machine solutions has to do with a campaign being executed by Benefit Cosmetics, which placed pink vending machines in airports all over the planet. These vending machines stand out due to their unique color, even if they’re hidden among a huge number of other machines in a single location. The bright pink color also attracts attention and helps to immediately tie the vending machine to the product inside in the minds of end users: duty free cosmetics.


PharmaShop24 took an entirely different approach to its strategic vending machine solutions. Located in Milan, Italy, these machines service an incredibly important function: providing things like diapers, medicine and more in areas where 24 hour convenience stores simply do not exist. Not only were these unique vending machines able to build brand loyalty, but they also provided a very important public service to those in the area.

The M&M brand also had a huge amount of success with strategic solutions in Milan, Italy. A bright yellow vending machine that was adorned with the imagery of M&Ms accomplishes a few different things in one fell swoop. For starters, it stands out in a crowd due to its fun images and bright colors, making it instantly unavoidable to anyone in the train station that needs a snack. Secondly, because the design of the vending machine itself is very much in keeping with other corporate imagery from the company, it’s also a great way to reinforce their fun and happy brand personality at the same time.


Make no mistake: if you want to capture the attention of potential customers, strategic vending is the best way to do exactly that. Not only do these strategic vending machine solutions enable your own customers to sell their products much more efficiently, but they also go a long way towards functions like building brand awareness and increasing customer satisfaction at the same time.